Statistics show that 75% of the users leave a website if they don't find what they are looking for within 15 seconds; this is because buyers are impatient and they want to find the right product as quickly as possible.
For this you need to optimise your web store by setting a product search filter in shopify which can instantly provide a personalized experience to your shoppers.
There are many types of search filters that you can add to your store; here are some.
Price Range Filter
Price range filters allow your shoppers to choose the range in which products should be valued. This allows buyers to search within their budget, which offers a higher chance of realization.
Product Type Filter
You certainly have various types of products in your Shopify store. You can use product type filters to allow shoppers to find products by type.
Most buyers look for the product with their color choices. You can fix this by adjusting the color filter. With color filters, shoppers can filter products by color. This way they can find the product with their color preference.
Size filters allow shoppers to filter products based on the sizes offered. This filter is ideal for wearable products such as glasses, accessories, clothing, shoes, etc.