We all know the importance of e-commerce in today's society, and that selling online is a lucrative venture. But if you're not taking advantage of the best techniques for your web design, then you could be losing out on a lot of money! The following are four tips to consider when you're designing your site:

1. Keep it simple, but not too simple

A clean, sleek-looking website that users can easily navigate will help them find what they want, as well as retain their attention to the point where they become a buyer. There's nothing worse for one's online store than having a confusing design. People will leave immediately!

2. Add more color and creativity to your pages

While a black and white site is easy to navigate, it doesn't add much life or excitement to the overall design. The best way to keep your users interested is by adding some color to your pages. This will not only attract them but also make them want to come back again and again. If you’re looking for an Orange County Web Design then visit 95Visual.

3. Use graphics wisely 

A beautiful picture or photo will attract people who are looking for products they can relate to! A photograph of a product in action, one that captures an emotion or mood, will be more appealing to your customers than a plain picture of the product.

4. Use videos and videos websites.

Even though customers might not even remember you, the first thing they will do when visiting your site is checked out your video! If you want people to notice you, make sure that your video is eye-catching and exciting. You can use a piece of music or sound effect to enhance your video as well. It's important that you don't just tell them about the features of your product, but also show them how to use it. Try to make your video as professional as possible, by hiring a video editor or making one yourself.

5. Include a blog on your site

Branding is all about consistency and the first way for you to go about this is by having a blog on your website which will provide plenty of opportunities to promote yourself and your products. Blogging about your products and services is the best way to get potential customers interested in them. 

Regardless of what product or service you are trying to sell, you want it to be on your site because then people will see that you actually sell it and they may buy from you. For example, if you have a great new gadget, tell everyone about it in a blog post. The same goes for anything else that you may have such as clothes, music, etc.