Tag Archives: augmented reality marketing

Technology and Gadgets

Ways to use Augmented Reality in your Marketing Strategy

Today's markets have been driven more and more by the needs and desires of consumers. Augmented reality (AR) can be an emerging tendency within marketing and sales plans, one that permits brands to provide their customers exceptional adventures with the convenience of tapping into their mobile phones. To get more information about how Augmented Reality marketing beneficial to your business visit online sources.

Mobile has become one of the most crucial media types whereby consumers interact with brands and create purchase decisions. AR offers you yet another tool on your belt when it comes to driving sales and improving new value through mobile apparatus.

1. Let clients try before they purchase

Potential clients have always desired to try products before purchasing them. Fitting rooms, cosmetic samples, auto evaluation drives, and a number of other relevant theories purport to the effectiveness of this product sales strategy. Augmented shopping adventures really are among those rising trends in the retail market.

augmented reality marketing

Utilizing AR, potential clients can simulate and decide to try on cosmetics, clothing items, and a wide selection of home-related products without the need to directly interact with them. AR underscores the need for a large physical inventory allowing customers to try samples or on dozens or even hundreds of items searching for their one which best meets their needs.

2. Augment touring and help

Augmented reality offers the capacity for businesses to bring a digital component on top of these physical locations and products. Clients can scan a solution or object to pull up an AR experience tailored toward giving additional information regarding the item or some form of supplemental brand-related experience.

The application of AR in this regard stretches into numerous markets and industries. As an example, the ticket-sales company StubHub established an augmented reality app, which enabled users to see a 3D display of the scene where the Super Bowl has been played. Fans could visualize the appearance of the field from several chairs to select the perfect chair for them.