I've been a big fan of incentive marketing ever since I started doing what I do. It's the one form of marketing that can truly show real results. And because it's so powerful, it's something you must learn to use properly. The secret is, you don't want to spend any money on incentives, but you want to work them into your marketing campaign.
Here's a big mistake that most people make when using incentives. They think they can use incentives for whatever they want and that's why it's a waste of money, but it's not always that simple.
There are several things you need to understand about incentives. There's no such thing as a free lunch. Sure, you'll get something for signing up to the marketing list or for filling out the form, but unless you pay for the action you're taking, you won't be getting what you want.
The second thing you need to understand about incentives is that it's okay to make them too big. They need to be big enough to get people to act. They should be seen as an extra, but if they're too big, you won't get any signups, so make sure to take that into account when you set the budget.
The third thing you need to understand about incentives is that you should never use them in isolation. If you use incentives for sending a thank you email after a newsletter is sent out, make sure you get the entire newsletter sent out first, as that's where the visitors will be coming from.
Here's a final secret about incentivized marketing. You should only use incentives in conjunction with other forms of marketing. For example, if you're trying to create awareness about a product, and you give away a free product or item, you'll also need to run a sale to try and tempt customers to buy it.
If you don't do this, then you'll end up wasting both time and money on giveaways. Why?
Because when people don't want something, they have no incentive to buy it, and incentives don't motivate people to do anything. They make them do stuff, but there needs to be some other reason for it to be effective. Incentives have their place, but they shouldn't be the only thing you do.
The fourth thing you need to understand about incentives is that they are not a substitute for links building. That's why it's important to create a relevant article and a newsletter that will persuade customers to purchase. These are two major things that everyone wants in order to make money online.
But linking to an article isn't enough because many people don't click through to the link everyday. They just click on it every once in a while and forget about it. If you want to build backlinks and get more traffic, you need to get people to read your articles or newsletters.
The key to effective incentive marketing company is to get your visitors to take an action that will persuade them to do what you want them to do, whether it's signing up for a newsletter or filling out a form. This will drive the visitors back to your website so you can collect their contact information and start converting them to subscribers.
The best way to use incentives for your marketing campaigns is to combine them with other methods of promoting your products. You have to find a balance between creating incentives and doing what you have to do to get the traffic you need.