Google AdWords is an essential tool in business. As companies move to more digital platforms and companies realize the importance of an online presence, services like AdWords are becoming increasingly important. Google AdWords is a marketing platform. This can also be called pay-per-click advertising.
There are various other internet marketing techniques to drive traffic to your website. This includes blogs, social media websites, forum posts, online videos, press releases, email lists, article marketing, and more. But with Google AdWords, you can get traffic within minutes of starting your AdWords campaign. This includes the Reports tab, Account Summary page, and Campaign Summary. You can get expert help from a trusted Google Ads Agency via Squid Group in NZ to easily measure the performance of your AdWords campaigns with several tools from Google.
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With conversion tracking and Google Analytics, you can monitor the success of your ad campaigns, monitor reports, and make changes if necessary. The parameters this tool uses to report data to include:
Clicks – See if customers click on your ad.
Impressions – This is a measure of the number of times your ad is shown, regardless of the actual clicks.
Click-Through Rate (CTR) – CTR is a measure of the number of clicks by customers on your ad. It is expressed as the percentage achieved by combining the number of clicks on your ad within a given period with the total number of impressions for the same period.